SIXT SE, Munich
Company and product stats
My work pertains to all that you see on live Subscription website, app, communication emails, back-office and more.
About
About SIXT SE
Founded in 1912 in Germany, SIXT SE is a prominent international mobility service provider, headquarter in Munich, germany.Offers a range of services, including vehicle rentals, car sharing, and ride-hailing, subscriptions, catering to both business and private customers.
SIXT operates a vast network with branches in over 100 countries, making it one of the leading car rental companies globally.
In 2023, SIXT achieved a record revenue of EUR 3.62 billion through its sales, website and the SIXT app, which integrates various mobility services for a seamless user experience
About SIXT SE
Founded in 1912 in Germany, SIXT SE is a prominent international mobility service provider, headquarter in Munich, germany.Offers a range of services, including vehicle rentals, car sharing, and ride-hailing, subscriptions, catering to both business and private customers.
SIXT operates a vast network with branches in over 100 countries, making it one of the leading car rental companies globally.
In 2023, SIXT achieved a record revenue of EUR 3.62 billion through its sales, website and the SIXT app, which integrates various mobility services for a seamless user experience
About SIXT Subscribe
The most flexible alternative to car ownership and leasing
Like Netflix, Spotify or Gym, but for your car
Sub products:Classic, Flex, Unlimited, Fleet Manager, White Label
Available across EU and USA
About SIXT Subscribe
The most flexible alternative to car ownership and leasing
Like Netflix, Spotify or Gym, but for your car
Sub products:Classic, Flex, Unlimited, Fleet Manager, White Label
Available across EU and USA
My area of influence
My role
The only full time designer
Direct report to Director of Product (Subscriptions) → Reporting to VP (Subscription)
Mentoring 2 junior contractual designers (1 year)
Managed 1 agency of 4 designers (6 months)
6 designers for each of the dedicated products
My role
The only full time designer
Direct report to Director of Product (Subscriptions) → Reporting to VP (Subscription)
Mentoring 2 junior contractual designers (1 year)
Managed 1 agency of 4 designers (6 months)
6 designers for each of the dedicated products
My role
The only full time designer
Direct report to Director of Product (Subscriptions) → Reporting to VP (Subscription)
Mentoring 2 junior contractual designers (1 year)
Managed 1 agency of 4 designers (6 months)
6 designers for each of the dedicated products
My responsibilities
Product design (dWeb, mWeb, tablet, App, Email, Back-office)
User research and testing
Product roadmap & design architecture
Communications emails, Marketing, campaign and SEO templatisation
White label solutions
Design system pattern library
Cross team synergies
My responsibilities
Product design (dWeb, mWeb, tablet, App, Email, Back-office)
User research and testing
Product roadmap & design architecture
Communications emails, Marketing, campaign and SEO templatisation
White label solutions
Design system pattern library
Cross team synergies
My responsibilities
Product design (dWeb, mWeb, tablet, App, Email, Back-office)
User research and testing
Product roadmap & design architecture
Communications emails, Marketing, campaign and SEO templatisation
White label solutions
Design system pattern library
Cross team synergies
Touchpoints & tasks
Touchpoints
4 Product managers
2 Business stakeholders
4 iOS and Android developers
4 Web Front-end Developer
8 Back-end and Salesforce Developers
4 QA• Design system team
Platform W/MINT
Brand and asset acquisition
SEO, Campaign and communication
Touchpoints
4 Product managers
2 Business stakeholders
4 iOS and Android developers
4 Web Front-end Developer
8 Back-end and Salesforce Developers
4 QA• Design system team
Platform W/MINT
Brand and asset acquisition
SEO, Campaign and communication
Touchpoints
4 Product managers
2 Business stakeholders
4 iOS and Android developers
4 Web Front-end Developer
8 Back-end and Salesforce Developers
4 QA• Design system team
Platform W/MINT
Brand and asset acquisition
SEO, Campaign and communication
Micro tasks
Design system pattern library
Communications emails, Marketing, campaign and SEO templatisation
Image acquisition
Brand compliance
Micro tasks
Design system pattern library
Communications emails, Marketing, campaign and SEO templatisation
Image acquisition
Brand compliance
Micro tasks
Design system pattern library
Communications emails, Marketing, campaign and SEO templatisation
Image acquisition
Brand compliance
Macro tasks
Product design (dWeb, mWeb, tablet, App, Email, Back-office)
UX writing
UX research
A/B testing
Design QA
CMS - Data directus
Business + tech + product buy-in presentations
Downstream dependencies
Macro tasks
Product design (dWeb, mWeb, tablet, App, Email, Back-office)
UX writing
UX research
A/B testing
Design QA
CMS - Data directus
Business + tech + product buy-in presentations
Downstream dependencies
Macro tasks
Product design (dWeb, mWeb, tablet, App, Email, Back-office)
UX writing
UX research
A/B testing
Design QA
CMS - Data directus
Business + tech + product buy-in presentations
Downstream dependencies
Tools
Figma
Miro
Jira
Confluence
Lookback
Content Square
Hotjar
Phrase
Crowdin
Directus
Typo3
Subscriber base
Active subscriptions
18615
As on May
Active subscriptions
18615
As on May
Active subscriptions
18615
As on May
Web traffic
33k
Monthly
Web traffic
33k
Monthly
Web traffic
33k
Monthly
B2B subscriptions
52%
of active subscribers
B2B subscriptions
52%
of active subscribers
B2B subscriptions
52%
of active subscribers
White label
206
of active
White label
206
of active
White label
206
of active
Region distribution
Germany
France
United States of America
Italy, Spain, Austria, Switzerland
1 Subscription
89%
of active
1 Subscription
89%
of active
2 Subscriptions
9%
of active
2 Subscriptions
9%
of active
Average ticket value
850€
per month
Average ticket value
850€
per month
Revenue
$142m
23-24
Revenue
$142m
23-24
Average booking time
15
days
Average booking time
15
days
Average subscription duration
6
months
Average subscription duration
6
months
B2B distribution
Back office / Sales
dWeb
mWeb
iOS
Android
