Making design from scratch
A SIXT+ growth story
The Strategy layer
This is the outermost layer with the inception of the idea
The team and I, would then intricately examine the idea with the user needs and/or business goals
The Synthesis layer
This is the second layer where the idea is viewed from a design lens
I would create a design strategy here for the problem/idea exploration
The Scope layer
This is the third layer. The idea at hand is checked for feasibility from tech, content, business, and even legal.
Answering the question, 'What are the functional requirements' ?I would then tie the incremental changes, feature improvements within some MVP framework with the product managers
The Structure layer
This is the layer where the normally understood design work commences
Here I would 'Structure' the research / test & results, the information architecture, the touchpoints, etc.
The Skeleton layer
This is the layer where the information and content is arranged and presented. A common output is a set of wireframes.
It is here where a framework or a template is envisioned, also taking into consideration the UI and design system, navigation.
The Surface layer
This is the outermost layer perceivable to the audience, customers and users, basically, the final screens
I would create how should the product look and feel emphasising visual design, flow, patterns, system feedback, etc. This would be done entirely using existing or creating newer design system components
The Significance layer
Though not a part of the original classification in the book, I've added this to emphasise the need for Significance measurement in design efforts so as to assert a seat at the table
I would try, alongwith the product managers, to determine the objective functions; before and after metrics; through statistical significance, reviews and testimonials, surveys, page or purchase conversions, and even resolution of customer doubts before reaching customer care
The S layers
Thanks for reading till the end, in these attention deficit times.
The S layers that I have broken down each project into, is a my attempt to use the Elements of User Experience by Jesse James Garrett, to position my work.
These elements, often perceived as planes, travel from abstractness towards concretisation.
Basically this would be the design process followed for each initiative, either entirely or in parts.
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